Othello, By William Shakespeare - 941 Words

Black Racism and the public’s reliance on stereotypes to judge individuals of a different decent can be traced throughout literature. The Elizabethan’s are no exception, and as their view of the word grew so did the permeation of racism and xenophobia in their society. Theater in Elizabethan England was full of stereotypical black characters that further perpetuated society’s racist tendencies. One play that challenged these stereotypes was Williams Shakespeare’s play Othello which depicts the tragedy of Othello, a Morris Captain. What is different about Shakespeare play is that the tragic hero is the black Othello and the villain a white Iago. Therefore, Shakespeare depiction of Othello as a tragic character and Iago as a villain, challenges Elizabethan’s stereotypes regarding individuals of African descent. Shakespeare challenges the stereotypical â€Å"type –casting of the black man† in Elizabethan society by depicting Othello as a respected and admired black man. For instance, in Elizabethan England the black man became a stock character that represented evil and lust. Joan Lord Hall in her book Othello: A Guide to the Play, pints out, â€Å"This typecasting of the black man as a lustful and devilish is dominant in dramatic characters of the period† (14). In other words, black characters were synonymous with villains and gradually the black man because a symbol for a lusty and devil like individual. Shakespeare on the other hand, decides to portray Othello as a respectedShow MoreRelatedOthello, By William Shakespeare957 Words   |  4 Pagesinnocent person kills himself while not knowing the truth. The best example of that would be the play Othello by the great William Shakespeare. As little as a handkerchief could make a difference if it is a symbol for something. In the play Othello by Shakespeare, handkerchief is first introduced by Othello to his beautiful mistress, Desdemona, as a sign of their l ove. At the end of the play what gets Othello to take extreme measures by the location of the handkerchief. As the symbol of the handkerchiefRead MoreOthello, By William Shakespeare1599 Words   |  7 Pages William Shakespeare’s 16th century play Othello is a duplicitous and fraudulent tale set alternatingly between Venice in act 1, and the island of Cyprus thereafter. The play follows the scandalous marriage between protagonist Othello, a Christian moore and the general of the army of Venice, and Desdemona, a respected and intelligent woman who also happens to be the daughter of the Venetian Senator Brabantio. Shakespeare undoubtedly positions the marriage to be viewed as heroic and noble, despiteRead MoreOthello, By William Shakespeare1218 Words   |  5 PagesIn a historical time period where emphasis was shifting from religion to race and ethnicity, key indicators of differences that perpetuated into racial prejudice and racial ideologies are evident in Othello by William Shakespeare. Although racism was not fully formed at this moment in history, Othello can be interpreted as a representation and an exploration of this shift in ideology. In the past, before this change to ward racial differences, religion was the major segretory factor in signifyingRead MoreOthello, By William Shakespeare894 Words   |  4 Pagesthose that which occurred in Othello written by William Shakespeare. Throughout the play Othello, we see the struggles of a marriage that is not accepted by their society. Othello is a extremely cherished black general living in a primarily white community. The play begins with Othello secretly becoming married to a white woman named Desdemona. This reasons others who are white to become angry and excuse to dislike this black man further more than they already do. Othello is a downward spiral from loveRead MoreOthello by William Shakespeare790 Words   |  3 PagesThroughout Othello by William Shakespeare, Othello makes numerous poor decisions due to his jealousy. Hitting Desdemona, trusting Iago, and killing Desdemona are among a few of the poor decisions that he makes. The word jealous can be defined as feeling or showing suspicion of som eones unfaithfulness in a relationship. Othello feels suspicious of Desdemona’s and Cassio’s relationship because of the lies that Iago tells him. Many people try to tell Othello the truth but he only believes the wordsRead MoreOthello, By William Shakespeare1923 Words   |  8 Pagesdissatisfaction or complication is shown. Firstly in Othello love is presented as ephemeral and transient while atonement love is presented as unrequited and finally in cat on a hot tin roof love is presented as painful and troublesome due to unreciprocated feelings. The tragic plot of Othello hinges on the potential of the villain, Iago, to deceive other characters, above all Roderigo and Othello, through encouraging them to misinterpret what they see. Othello is prone to Iago s ploys seeing that he himselfRead MoreOthello, By William Shakespeare1152 Words   |  5 Pages‘Othello’ was a tragedy of incomprehension at the deepest level of human dealings as no one in the play came to an understanding of himself or any of the surrounding characters. The play ‘Othello’ by William Shakespeare focused on tragedy through the anguish of the main character ‘Othello’ which lead to the suffering and death of numerous characters including himself. Appearance Vs. Reality challenged human dealings within the play ‘Othello’ as no-one came to see anyone’s true self and no-one seesRead MoreOthello, By William Shakespeare1178 Words   |  5 Pagesprofitable in condition of good and immorality. Othello is presented as good and Iago as evil, but Iago and Othello’s relationship also shares a distrust of their wives. The overall logical argument is based on love, jealousy and betrayal between two lovers that ultimately leads to their separation because of Iago’s evil plan. I am using this article to agree with Berry s view on how Iago separates two lovers just so he can take retaliation on Othello by manipulating everyone to unmasking their trueRead MoreOthello, By William Shakespeare1140 Words   |  5 Pagesâ€Å"Othello† is a play written by William Shakespeare in 1603. In this play, Shakespeare features three major characters: Othello, Iago, and Desdemona. Othello, a black man, and Desdemona, a white venetian secretly eloped in the play. Iago shows racism and prejudice towards their relationship because of their skin colors. In the play, Iago says: â€Å"Even now, now, very now, an old black ram is tupping your white ewe. Arise, arise! Awake the snorting citizens with the bell, or else the devil will make aRead MoreOthello, By William Shakespeare1825 Words   |  8 PagesWilliam Shakespeare’s plays transcends time and is renowned for their captivating plots and complex characters. Othello by William Shakespeare is a tragedy play th at portrays major themes such as racism, manipulation, and jealousy just to name a few. Throughout the whole play, these themes are represented through the conniving character from the play, Iago. Out of all the plays Shakespeare has written, Iago is believed to be the most complex villain of all times. During the play, Othello, a black

Andrew Jackson s The First President Of The United States...

Andrew Jackson, the seventh president of the United States of America, was born on March 15, 1767 in South Carolina. His parents lived in south Carolina but no one is quite sure exactly where. Jackson was the third son of Irish immigrants. His father passed away few weeks before he was born. His mother, Elizabeth Jackson was a strong independent woman. When Andrews father died she was able to raise their three sons while living with Andrew s aunt. When Andrew was nine the Declaration was written and shortly after, signed. And when he was only thirteen he joined the Continental Army as a messenger. The Revolution hurt the Jackson family. All the boys served in the military. Andrew’s eldest brother Hugh Jackson, died in the battle of Stono. Then a couple of years later Andrew and Robert were held captives for a few weeks in 1781.They both got smallpox and when released Robert passed away. Later that year Andrews mother left to Charleston to try and nurse American prisoners of war. There she got very ill and passed away. After the war had passed, Andrew had become an orphan and an only child at the age of 14. The next year he spent living with relatives and being taught how to be a saddle maker. He went to school for a short time after the war but did not enjoy it. When he became seventeen he went to Salisbury, North Carolina which he studied law for a couple years, then left. He was then admitted in to the North Carolina Bar in 1787. In 1796 Tennessee separated fromShow MoreRelatedAndrew Jackson : A Symbol Of The Age Essay1553 Words   |  7 Pages The United States of America has gone through huge transformation and historical events that has now given freedom and independence throughout. The freedom has been given through war and key decisions made that have eventually won its independence and created the United States of America from East to West. Andrew Jackson was the president in the early 1800’s that made a considerable amount of change. Theses changes and action that he was involved in changed America forever, in which gave him theRead MoreThe Legacy Of Andrew Jackson1365 Words   |  6 PagesConceived in time of poverty, Andrew Jackson had turned into a rich Tennessee lawyer. When the time came and the war broke out between Britain and the United States, his administration in that conflict earned Jackson national fame as a military legend. He would then go on to turn into America s most influential and polarizing political figure between the 1820s and 1830s. After barely losing to John Quincy Adams in the 1824 presidential race, Jackson returned four years after the fact to win reclamationRead More Jackson Should Be Removed From the Twenty Dollar Bill Essay944 Words   |  4 PagesJackson Should Be Removed From the Twenty Dollar Bill Awarded the prestigious honor to remain forever engraved on the twenty dollar bill, Andrew Jackson became a figure in American history never forgotten. Future generations of younger students will not need to know Andrew for them to assume he was a great man. Unfortunately, the ignorance of idolizing Jackson because he appears on American currency serves to blanket the realities of his administration. Jackson should be removed from the twentyRead MoreAndrew Jackson : The Age Of Jackson1376 Words   |  6 Pagesknown as â€Å"The Age of Jackson†, America was a country on its way to the West. America’s revolutionary generation was quickly fading, making room for a new balance of political power. As the class systems were breaking down, the â€Å"common man† was better able to cast his vote for the new President. Jackson was glorified by his impressive war accomplishments and humble background of the frontier. This made him the main target for presidency in electi on 1824. Once coming to power, Jackson no longer portrayedRead MorePresident Andrew Jackson Should Stay On The 20 Dollar Bill1527 Words   |  7 PagesAmerica has been shaped and reshaped in various instances throughout its history; some of the men that played vital roles in achieving the status we now possess have been immortalized in our currency. President Andrew Jackson, is one of the few American leaders that was chosen to live on forever; however, many now argue whether or not Jackson truly deserves the honor to be represented in the 20 dollar bill--- arguing that there are other better qualified people to take his place; an example beingRead MoreThe Legacy Of Andrew Jackson919 Words   |  4 Pagesof Irish colonizers in 1767, somewhere in the Carolina’s, Andrew Jackson received little formal education throughout his adolescence. During the British raid of the Carolinas in the 1780’s, Andrew Jackson, was taken as a prisoner of war, where in the course of his im prisonment, after refusing to clean and polish an English officer s boots, Jackson was struck across the face with a saber, leaving scars. In due course of the attack, Jackson lost his mother and two brothers to British forces, leavingRead MoreThe Doctrine Of The United States Essay1598 Words   |  7 Pagescolonized by European countries and the that US would neither interfere with existing European colonies nor meddle in the internal concerns of European countries. Adams-Onis Treaty aka Transcontinental Treaty of 1819; settled a border dispute in North America between the US and Spain; treaty was a result of increasing tension between the US and Spain regarding territorial rights at a time of weakened Spanish power; the treaty ceded Florida to the US, settled a boundary dispute along the Sabine River, andRead MoreThe Legacy Of Andrew Jackson1523 Words   |  7 PagesAndrew Jackson was born on March 15, 1767 to Scots-Irish colonists Andrew and Elizabeth Hutchinson Jackson in the mountains between North and South Carolina. Jackson was born into poverty and as a result received very little education growing up. When The British invaded the Carolinas around 1780, Jackson’s mother and two brothers were killed during the conflict and British soldiers took the young Andrew Jackson prisoner, leaving him with a lifelong hostility toward Great Britain. In 1781, JacksonRead MorePolitical Parties And Its Impact On Society1191 Words   |  5 Pages In the twenty-first century, political parties are a very important aspect of our society. After recently wrapping up a presidential election, we see how greatly elected officials impact our everyday lives. Civilization has truly evolved since the beginning of the political parties in the 1600’s started by the Ancient Greeks. During that time, two groups who are known as the Patricians and the Plebeians made many of the decisions for the Greek society. The Patricians were made up of the NobelRead MoreThe Time Period Of Late Colonial And Revolutionary America1119 Words   |  5 PagesDuring the time period of late colonial and revolutionary America, change emerged with great occurrence. Society and the individuals that shaped its very being were influenced greatly by not just the land around them, but the people who came forth and represented it. From 1787 to 1861, America experienced an increased fluctuate of these particular individuals. For example Alexander Hamilton, Fre derick Douglas, and Andrew Jackson. Each of those named reigned in their own quarters leaving an influential

Domestic and Global Security Threats Free Essays

Current domestic and global security threats: The impact on The North Atlantic Treaty Organization (NATO) The North Atlantic Treaty Organization (NATO) was formed to cope with the challenges of a bipolar world. However, today’s global environment faces multi-polar challenges from non-state actors such as terrorists. Threats once considered domestic concerns now affect the world, like global warming and the need to rebuild the infrastructure of unstable states such as Afghanistan and Bosnia. We will write a custom essay sample on Domestic and Global Security Threats or any similar topic only for you Order Now The globalization of modern society has meant the globalization of modern technological threats, including cyberterrorism, as well as increased international competition for scarce energy resources. All of these problems affect NATO members but cannot be addressed with a regionally specific focus. To create a more secure world â€Å"NATO will need to start working in partnership with other multilateral organizations, like the UN, if it hopes to find effective permanent solutions to the security challenges facing the world. Although NATOs presence is often a condition of success, it is increasingly insufficient† by itself when dealing with global security (Goldschmidt 2009). Domestic state concerns, such as internal instability and a lack of resources can have global repercussions. Domestic concerns: Domestic peacekeeping in Afghanistan and global warming Because of the terrorist threat posed to NATO nations by terrorist non-state actors harbored in Afghanistan, NATO cannot shirk the critical role it must play in creating a more stable government, despite Afghanistan’s non-European location. In Afghanistan, â€Å"there is a need for a coordinated effort with development and reconstruction agencies. NATO currently must play both a security and nation-building role. It was not designed for the latter, and cannot hope to create the conditions for military withdrawal without a concerted development effort† with other regional and international organizations such as the United Nations (Goldschmidt 2009). Recently, NATO Secretary General Anders Fogh Rasmussen stated that while Afghanistan security and internal integrity is still challenging and â€Å"Afghanistan will likely face security threats for years to come,† NATO alliance forces within the nation have begun â€Å"transferring security responsibilities to the Afghan government† and can begin a slow withdrawal (Fedynsky 2010). Afghanistan security will remain of grave concern for the Alliance, but the approach taken by NATO has been seen as a useful template for its future 21st century fforts. Said Secretary General Rasmussen: â€Å"It will not be a run for the exit†¦What will happen is that we hand over lead responsibility to the Afghans, and our soldiers will then move into a more supportive role. But I foresee that the Afghan security forces will need our supportive assistance for quite some time† (Fedynsky 2010). NATO will increasingly assume the role, suggests Rasmussen, of a peacekeeping force†”keeping the domestic peace for Afghanistan in the interests of global peace. Global warming is of grave concern for all of NATO members, given that wars for the earth’s scarce energy resources can become a fertile source of interstate conflict. Nations with historical animosity to NATO members, such as those in the Persian Gulf, often harbor the greatest reserves of the world’s fossil fuels. Climate change can also result in critical reductions in the food supply and politically destabilizing natural disasters. Global warming has even intensified competition for territory: â€Å"Russia, the US, Canada, Norway and Denmark have all been attracted to the energy supply in the Arctic. Relations between these states has intensified after evidence revealed that global warming was melting the polar ice making, access to the energy supplies easier as jurisdiction over the region is still under dispute† (â€Å"Russia,† Press TV, 2009). â€Å"Climate change could confront us with a whole range of unpleasant developments — developments which no single nation state has the power to contain†¦. dwindling water and food supplies, global warming, and mass migration cause international tensions. [Climate change will] sharpen the competition over resources, notably water. It will increase the risks to coastal regions. It will provoke disputes over territory and farming land. It will spur migration and it will make fragile states even more fragile† warned NATO Secretary General Jaap de Hoop Scheffer (Waterfield 2008). Unspoken by Scheffer was the fact that Russia â€Å"aims to be among the world’s top five economies in medium term† and has a strong â€Å"reliance on natural energy supplies such as oil and gas† and a strong interest in expanding its reserves (â€Å"Russia,† Press TV, 2009). Global concerns: Russia, missile shields and cyberterrorism Thus domestic concerns such as internal instability and even energy scarcity have global repercussions that affect NATO nations. That is why, despite the end of the Cold War, tensions between NATO member and non-member nations remain bubbling so close to the surface. It has not been forgotten by the Russian leadership that NATO was founded to address the security concerns raised by the now-defunct institutions of the Soviet Union and the Warsaw Pact. Fears of ‘Star Wars’ shield defense systems were reignited in March when Secretary General Rasmussen, warning of the â€Å"looming threat of weapons of mass destruction,† made a case for a missile shield system for all NATO alliance states against â€Å"unconventional weapons and the missiles that [they] could carry†¦Should Iran produce intermediate- and intercontinental-range missiles†¦the whole of the European continent, as well as all of Russia would be in range,† he stated (Brunnstrom 2010). Rasmussen’s deliberate mention of Russia as a potential target for rogue states and terrorist organizations did little to allay the Russia’s fears that a NATO missile shield system would pose a threat to its security. In 2009, before the US announced its abandonment of a missile defense system in the Czech Republic, â€Å"a national security document released by Moscow describe[d] the US and NATO as major threats to the security of the world and Russia† (â€Å"Russia,† Press TV, 2009). Along with its disputes with Russia, cyberterrorism and terrorism have been pressing concerns in framing NATO’s global agenda for the future. The most visible aspect of NATO’s anti-terrorist campaign has been in terms of its military capacity through efforts such as Operation Active Endeavour (OAE), â€Å"a maritime surveillance operation led by NATO’s naval forces to undertake anti-terrorist patrol, escort and compliant boarding in the Mediterranean,† as well as NATO policing assistance protecting the public during high-profile events such as the Olympics and other international sporting events (â€Å"Topic: Terrorism,† NATO, 2010). NATO has also made every effort to deploy new technology in its efforts to subvert terrorist threats such as its Defense Against Terrorism Program of Work (DAT POW) which created the precision air-drop technology currently used in Afghanistan. Since 2007 cyber attacks in Estonia swamped government websites shortly after the Estonian government challenged the Russian government regarding the possession of a national monument, NATO’s awareness has been heightened about the security risks posed by cyberterrorism. The protection of NATO’s key information systems in general, and cyber defense in particular, are integral parts of the functions of the Alliance† (â€Å"Topic: Terrorism,† NATO, 2010). In addition to specifically-coordinated military efforts, NATO has attempted to promote information sharing between member nations regarding terrorist threats and counter-terrorist efforts. However, the maintenance of hostilities between NATO and Russia continues to be of concern, given Russia’s fears of NATO missile defense systems, Russia’s desire to expand its territorial outreach for energy reserves, and Russia’s lack of willingness to engage in information exchanges with the Alliance. Russia is a critical partner in fighting global warming and terrorism, particularly because of its size, resources, and the fact that many cyber attacks have been traced to Russia. Building stronger relationships with Russia without compromising NATO’s domestic and global agenda will be a critical challenge for the Alliance in the 21st century. Works Cited Brunnstrom, David. â€Å"Missile Defense Needed Against Growing Threat, NATO Chief Says. † Reuters. March 26, 2009. May 14, 2010. http://www. globalsecuritynewswire. org/gsn/nw_20100326_9638. php Fedynsky, Peter. â€Å"NATO to Transfer Security Tasks to Afghan Government. Global Security. April 23, 2010. May 14, 2010. http://www. globalsecurity. org/military/library/news/2010/04/mil-100423-voa01. htm Goldschmidt, Pierre. Garry Hindle, R. Andreas Kraemer, Fabrice Pothier, Jamie Shea, Michael Stopford , Ashley J. Tellis Brooks Tigner. â€Å"The Next Generation of Security Threats: Reprogramming NATO? † Carnegie Mellon: Europe. February 24, 2009. May 14, 2010. http://carnegieeurope. eu/events/? fa=1255 Russia: US, NATO main threats to global security. † Press TV. May 13, 2009. May 14, 2010. http://www. presstv. ir/detail. aspx? id=94616 §ionid=351020602 â€Å"Topic: Terrorism† NATO. 2001. May 14, 2010. http://www. nato. int/cps/en/natolive/topics_48801. ht m Waterfield, Bruno. â€Å"NATO Chief warns of climate change developments. † The Daily Telegraph. 2008. May 14, 2010. http://www. nysun. com/foreign/nato-chief-warns-of-climate-change-developments/79215/ How to cite Domestic and Global Security Threats, Papers

Small Business Management Big Bottom Market

Question: How Can a Small Restaurant and Food Specialty Food Store Cope With the Highly Seasonal Sales? Answer: Most small businesses are challenged to maintain revenues with the fluctuations in market corresponding to slow offseason. Food, tourism and hospitality industry is one of the fields that is subconsciously subjected to business seasons. The seasons are related to weather changes, holidays, and events. Seasonal businesses are relatively subjected to closing their operations during low seasons when the business turnover is relatively low (Shields Shelleman 2013, p.38). During the slow business seasons, most businesses implement strategies attempted to ensure the business runs while the expenses are reduced to provide a balance in the cash flow. For example, some companys may opt to close during the low season while others choose to decrease the number of employees. Alternatively, some businesses may decide to venture into new activities by expanding their business operations. For instance, tour companies may opt to hire their vehicles or provide taxi services during the low seasons. Considerably. Most businesses during offseason focus on intensive and less costly marketing such as marketing to the local customers. The case of Big Bottom Market is an example of a business that is faced with the challenge of fluctuations during the low season. The firm has identified options to cope in the slow off-season by getting options from the employees. Additionally, the company has implemented strategies to trim off expenses such as trimming their staff and closed on Monday and Tuesdays, the slowest business days. These ideas were aimed at keeping the business afloat during the low season until the spring, the start of high season. These ideas have their set of advantages and disadvantages as discussed below. The first idea is to introduce a Big Bottom Market food truck to increase sales and build the brand name in the local area. Investing in food truck will be costly to Big Bottom Market dues to the initial costs of purchasing and refurbishing a food truck. Additionally, the food truck may not be able to access some regions in the areas. However, the investment is advantageous relating to the expected profit turnover. For instance, a food truck will accrue more profits, especially when working in partnership with event organizers that draw large crowds into their events. Additionally, a food truck offers flexibility and less risk to start up and set up compared to a restaurant. Obviously, operating a food truck is less costly since overhead costs are minimized. Contrary to restaurants, food trucks do not require a high number of staff such as cashiers, servers, and hosts (Heo 2013, p.120). Further still, it easier to operate and maintain the truck. Lastly, a food truck can assist in bui lding the companys brand at a low level and then expand to the broad market in the long-run. The food truck will provide an opportunity for Big Bottom Market to change their brand and image enhanced by the change in locations. Second, adding a catering service is a strategy of expanding the companys brand and image. Catering service is not a daily business since events do not occur on a regular basis. However, the catering service will ensure the restaurant gets exposure in the market while accruing profits. Party planners will be the primary target for the catering services, and with effective marketing, the company will gain revenues to make up for the slow business days. The third is the idea is to open for dinner. Based on the analysis of the market in the case, the company will get more profits in this idea only if they improve their services and market themselves while highlighting the selling points that customers will prefer rather than opting for the competitors. However, the idea may be less lucrative if the number of dinner customers is lower compared to the expenses incurred in dinner menu preparation. Lastly, the company may focus more on marketing to Guerneville residents, and emphasize the Big Bottom Markets signature biscuits and sell them through a gourmet wholesaler, such as Bi-Rite in San Francisco. This idea may be of marketing to residents will ensure the company gains loyalty to local customers. However, the marketing costs may be costly if the company opts for sales representatives to conduct marketing services. Additionally, selling the signature biscuits through a gourmet wholesaler such as Bi-Rite in San Francisco is likely to result in increased sales and immediate access to the market. The gourmet wholesaler is more familiar in the region, and the prospect of selling new products is high. Additionally, the gourmet wholesaler provides deeper market coverage compared to only selling through Big Bottom Market. It is recommendable for the company to focus on food truck business and catering services. Food truck business is likely to result in more sales while offering the benefit of building the brand image and name. Considerably, the company may sell the food truck later in the spring when the high season kicks off. Also, focusing on catering services is an alternative idea for the company that is attributed to high costs. Most of the events that focus on catering services such as party planners offer high rates for catering services. Essentially, these two ideas are less costly regarding reduced overhead costs and increased revenues. In conclusion, it is recommended that the company analysis the market intensively and weigh the benefits and disadvantages of each idea to avoid any unprecedented failures. Big Bottom Market may consider other options to stay afloat during the slow off-season. The company may offer to adjust the menu and optimize the inventory. The company may optimize the menu by tweaking it to include attractive dishes during the slow season. These dishes will ensure that the restaurant doors are open despite the slow business in low season. For instance, the company may offer local cuisines within the restaurant. However, in optimizing the menu, Big Bottom Market may consider that the do not cut off their signature items such as the biscuits. Besides, the company will optimize the inventory by ensuring that the purchases made are adequate for the low season and thus avoid over purchases. During this season, it is recommendable that the business reduces purchase son highly perishable products. Highly perishable products that may be in excess in the company result in losses. Moreover, highly perishable products are often more expensive and have a short shelf life. It i s thus recommendable for the company to tweak the menu to accommodate the fluctuations in the market during the offseason. Secondly, the company may offer new promotions aimed at increasing sales in the slow offseason. For instance, Big Bottom may focus on promoting alcoholic drinks rather than focusing on foods that have low demand in the season. The business may provide happy hours for the alcoholic beverages whereby particular drinks may be served at reduced costs. The promotions should be well planned and offer to attract repeat customers. Lastly, the business may focus on business development in the offseason. The company may brainstorm on new ideas strategies to attract more customers and increase sales when the peak season arrives. Considering that the peak season is extremely busy hence its difficult for the business to get time to plot new marketing and promotional ideas. From this point of reasoning, the company should utilize the offseason to develop new strategies for the incoming peak season and future offseason. In conclusion, the company can focus on reflecting on the high season. During this low season, the company can concentrate on training and gain new experiences that they will implement during the peak season. For instance, the company may discover new cuisine and offers to be marketing in the peak season. Social media tool are widely preferred for online marketing both by prominent business and small businesses. Compared to traditional marketing, online marketing is less costly and more efficient for the current online customers. Online marketing ensures business communicate directly and target the relevant audience for their services and products (Stelzner 2013).The Big Bottom Market may opt for various social media tools that suit their preferences and provide a direct target to the existing and potential clients. The business may choose tools such as Instagram, Twitter, LinkedIn, and Facebook. Big Bottom Market may use Instagram to allow online audience get a visual representation of the business. The company may share the restaurant design photos, dishes, menus, cuisines, table set-up, and the amenities pictures with sharp, attractive look. The company should maintain a steady flow of creative and original visual content to maintain an active Instagram feed to followers. Secondly, the business may use Twitter. It is necessary for the online marketers to learn and master Twitter tricks and jargons for effective marketing. The users need to learn Twitter jargons and conventions such as hashtags, retweets, direct messages and mentions. The company needs to post original content frequently to increase the businesss online visibility. It is important for the company to maintain keywords related to the market to improve the interactions with similar business and customers. The third online tool to consider is LinkedIn; the company should set up an official company page on LinkedIn. LinkedIn is the most preferred online tool for professional users who are mainly well-educated and professionals in different industries. The company will benefit from this tool by connecting itself with other potential partners, employees, and businesses. Lastly, the company will utilize its online presence through Facebook. Facebook offers a wide range network of people to connect and share content. The company will focus on promoting exclusive deals, dishes and offering online promotional campaigns, coupons, and offers. The company will track its visibility through shares and likes on the companys official page. References Heo, C.Y., 2013. Restaurant revenue management.Revenue management for hospitality and tourism. Woodeaton, Oxford: Goodfellow Publishers ltd, pp.118-129. Shields, J. and Shelleman, J., 2013. Small business seasonality: Characteristics and management.Small Business Institute Journal,9(1), pp.37-50. Stelzner, M.A., 2013.2013 Social media marketing industry report: How marketers are using social media to grow their businesses. SocialMediaExaminer.com.

The Effects Of Motivation On Performance Essays - Cognition

The Effects Of Motivation On Performance Findings Task 2- Write a Report on the effects of Motivation on Performance Research peoples attitude to work and factors affecting their motivation by constructing a questionnaire and conducting a small survey. You should aim to distribute your questionnaire to at least 5 people within your organisation. Gather information on what motivates individual performance and identify attitudes to work by interviewing an employee in-depth and comparing their attitudes with your own. Relate you findings to motivation theories and provide a description of the motivators appropriate for different types of individual performance. Andrew and Robertson: An Introduction to the Business Objectives Andrew and Robertson have started put life as property mangers in 1887. Managing properties on behalf of owners. Southwark Council also contracted out housing management for a trial period in the 90s in which Andrew and Robertsons partly participated. In the 1960s Andrew and Robertson expanded into auctioneering. The object of this section of the business aims to sell houses at auctions 4 times a year. However 1980 prior they only had two actions a year. The business aims to make a profit for the four senor partners. The business has no obvious intentions to float on the stock market. The partnership has currently invested in a new phone system and computer network for one of its three branches. This according to an associate partner is the partnership attempting to modernise the old fashion approach to the business currently used by managers. Serves Andrew and Robertsons serve the clients who own the properties, which they manage. The management also serve their auctioneering arm that sells properties for the clients of the property-managing arm who wish to sell their properties. Motivational Procedures Andrew and Robertsons have no written procedures however there are a number of unwritten procedures, which are used. These procedures include: Staff/Management association (This is not like by a small minority of staff ?) Close quarters arrangements (Putting desks in close proximity for communication means) Appraisal Meetings (Token) Staff Management association This is the system in which higher level management work along side their employers. In the hope that the bond between the lower level workers and management will form, thus allowing the effectiveness and experience to watched and carried on to staff that are not as skilled. This method also serves to lower the amount of effort put into motivational practices. Close quarters arrangements This method thought not intended is highly effective in motivating staff. When I worked at Andrew and Robertsons I noticed that the environment was extremely helpful. People were always in a helpful mood and the method of forcing employees into helping each other via the forming of friendship and mutuality. Appraisal Meetings (Token) As stated above the appraisal systems are seen as token in the eyes of most employees who work for Andrew and Robertsons. This is partly because their views are listened to but ignored. (Which will be talked about later in the report) The Office Environment Environmental Operations Environmentalism has been fully adopted by Andrew and Robertsons and the impact of production of the environment has been reduced wherever possible. As stated above Andrew and Robertsons adapts a lot of environmental policies, which all departments and units must follow. Which adds value to the companys environmental image. Andrew and Robertsons one of the biggest private project undertaken in United Kingdom since 1997 (Poverty in London). The companys participation in the charity work increased sales for the year and increased the long-term perceived value of the company. As well as helping outside organisations, this activity also gave Andrew and Robertsons employees a feeling of trust and pride to work in an Environmentally friendly company Employees General Views In the questionnaire, which I typed, many rated the office environment from 5 to 7(N0.5), (6 out of 9). But felt that they were listened to in appraisal but their views were ignored (No.17), (7 out of 9). This was one of the major stifles of the Andrew and Robertson staff. What is Good? In the questionnaire, which I designed many employees said they did work over their contracted hours (N.02). Question number three also asked how long the employees had been working for Andrew and Robertsons. The answer to this question was that 3 out of the nine question said they had worked here for at least 10 years.

English Essay Example

English Essay Example English Paper English Paper Five Sexes: Why Male and Female Are not Enough In the article, The Five Sexes: Why Male and Female Are Not Enough Fausto-Sterling claims that our culture is wrong to put people into categories as either male or female. Fausto-Sterling claimed that there are actually five sexes-and perhaps even more. She defines the sexes as male, female, hermaphrodites (herms), male pseudo-hermaphrodites (merms) and female pseudo-hermaphrodites (ferms). It has provided several insights that show diversity to be an element that is provided in societies but is in great contrast with the commonly accepted idea that there are indeed only two sexes that are present in the society. The diversity is shown to come from the genetic makeup of the individuals together with the environment which they live in. As the society becomes more mature and genetic make-ups produce a set of sexes, diversity comes about in for the people within it to have a greater sense of awareness. In the article, it is clearly shown that it is the society and the norms that are ass ociated with it which dictates what is normal. There are certain notions that are commonly accepted as to how one should act, live, and behave and any deviation from the rule would be considered in negative terms. To a certain extent, there is a boundary that is formed that limits who is accepted and who is not. More often than not, the characteristics that come in greater frequency or that which is considered to be the characteristics of the majority are the ones which are labeled as normal. Definitely, the article has provided several insights with regard to the five sexes that are present in the society. The coming about of these different sexes is due to the genetic makeup and the complicated reasons that are associated with the natural sciences as to how there are the so-called ferms, herms, and merms. However, there is a great role that the society plays because of the norms, values, and beliefs that they create over what is normal and what is not. There are particular sets of limitations that are provided and this makes the situation more complicated for the hermaphrodites. If I were to quiz someone on the article, my question would be: 1) What are the three categories for intersexes that Fausto-Sterling suggests and how are they defined Answer is: herms, merms, and ferms. Herms are those who possess one testis and one ovary, merms in the other hand are those who have testes and some aspects of the female genitalia but with no ovaries. Ferms are those who have ovaries and some aspects of the male genitalia but lack testes. English Essay Example English Essay English Essay I am passionate in learning and always feel joy when I try new things. Therefore I always want to learn alot and like to meet new people in a new places, and I like to do what I want to do. I have a bigger dream and ambition than anyone else. I will never satisfy with where I am but always moving forward to be successful, therefore to advance who I am and to step forward, I joined this program. I first started cooking when I was in high school. Since I was young, I always wanted to be a cook, was passionate in cooking, and I really liked it. It made me cook harder. Due to that, I ended up with acquiring licenses in Korean, Japanese, Chinese, Western, fugu, homemade bread. In addition, I joined various cooking competition and won the prise. I accumulated know-how and built my career by working in different fields of kitchen such as restaurants, buffet, hotel and etc. Therefore I can hold and fulfill my responsibilities no matter what I do or what kind of program I join. In this program, I want to learn more advanced hotel restaurants system and globalized cooking techniques, and through this program I will develop myself by building more extensive personal relations. I want to apply Korean food to advanced culture of United States, and lead the globalization of Korean food. There will be tremedous trials and errors, sufferings, and adversities, but I wont flop down and seek to next step forward. After I finish this program, I will be back to Korea and apply for a hotel in Korea. I will grow and develop myself based on lots of knowledges and experiences through this program. And I wont satisfy with what I am now, but will develop myself even more by maintaining and reinforcing my knowledge and skill that I have learnt. English Essay Example English Essay English Essay Essay Topic: Push Precious The Adventures Of Huckleberry Finn The Rime of the Ancient Mariner 2008 H I G H E R S C H O O L C E R T I F I C AT E E X A M I N AT I O N English (Standard) and English (Advanced) Paper 1 † Area of Study Total marks â€Å" 45 Section I Pages 2â€Å"8 General Instructions Reading time â€Å" 10 minutes Working time â€Å" 2 hours Write using black or blue pen 15 marks Attempt Question 1 Allow about 40 minutes for this section Section II Page 9 15 marks Attempt Question 2 Allow about 40 minutes for this section Section III Pages 10â€Å"12 15 marks Attempt ONE question from Questions 3â€Å"5 Allow about 40 minutes for this section 151 Section I 15 marks Attempt Question 1 Allow about 40 minutes for this section Answer the question in the English Paper 1 Writing Booklet. Extra English Paper 1 Writing Booklets are available. In your answer you will be assessed on how well you: ? ¦ demonstrate understanding of the way perceptions of the journey are shaped in and through texts ? ¦ describe, explain and analyse the relationship between language, text and context Question 1 (15 marks) Examine Texts one, two, three and four carefully and then answer the questions on page 8. Text 1 † Travel Memoir Book Cover (adapted) ? © Katrina Blowers, Pier 9, 2007 Question 1 continues on page 3 â€Å"2â€Å" Question 1 (continued) Text 2 † Travel Memoir: Extract adapted from Chapter One, Tuning Out YOUâ„ ¢RE MAKING THE BIGGEST MISTAKE OF YOUR CAREER, Katrina. Donâ„ ¢t even think for a second that youâ„ ¢re going to be able to stroll back into town and get a job anywhere near as good as this one. I push my bag under the seat in front of me and try not to think about those words. The small black backpack bulges a little and I give it a gentle kick to wedge it further in. Every stick of furniture I own has been packed away in a storage facility. My last breakfast radio show has gone to air. My final pay cheque is in the bank. Even my voice has been lost somewhere in Sydney after too many rowdy farewell parties. All the pieces of the life Iâ„ ¢ve been living have been put away. The loose ends are firmly tied. I am embarking on the trip of a lifetimeâ„ ¢, as lots of people keep telling me. Six months of travelling around the world. Itâ„ ¢s been planned for, saved for and talked about for years. I should be ecstatic. Why not wait until later These are your consolidating years, the most important ones of your entire career. Mess these up and you can kiss it all goodbye. I feel overwhelmed and confused. Instead of focusing on the amazing places I am going, all I can think about is what Iâ„ ¢m leaving behind. Itâ„ ¢s only for six months but right now it feels like an eternity. Iâ„ ¢m scared everything will be different when I get back and my place in everyoneâ„ ¢s lives will have shifted. Most of all, Iâ„ ¢m terrified my career achievements wonâ„ ¢t be worth anything, that Iâ„ ¢ll be forgotten and have to start again. Katrina Blowers ? © Katrina Blowers, Pier 9, 2007 Question 1 continues on page 4 â€Å"3â€Å" Question 1 (continued) Text 3 † Poem Darwin, 1967â€Å"1992 Arriving again after twenty-five years I step nose-first into falling Wet, dragging my body behind: a heavy tail, wagged by a thousand scent-trails that point back into the fragrant invisible past. Nothing has changed except the visible: my childhood Galapagos* of stilt-houses and louvres and rusting tin roofs redecorated by a famous cyclone, become the newest suburb of the South, fitter to survive, but more interior, smelling only of the absence of smell, or the scent-sachets of hire cars and deodorised motel rooms. For years I have travelled everywhere except back, travelled to postpone many things, not least boredom, travelled to avoid meeting myself, travelled also to narrow the mind, to reconfirm each disappointing destination â€Å" including, finally, this. Yet the town somehow survives the city. It fills the nose like a childhood dunked in scented tea, it seeps from the thick-ply landfill of the past, a ghos tly methane, bringing back to the odourless present its most sacred site: a slatted stilt-house that still waits in the sudden tropical night at the end of each adventure, lit from within * Galapagos A group of islands in the Pacific Ocean Question 1 continues on page 5 â€Å"4â€Å" Question 1 (continued) Text 3 † Poem (continued) like a home: a beacon, a ribbed and shining lantern held above the dark and above the green. This is the travel-gift I choose for myself, wrapped in a moist nostril-pocket, tucked against the warm underbelly of the brain as I step backwards onto the plane dragging my nose behind me, and this quicksilver Beagle detaches from the sticky gravity of my precious island and I would glance back once more but cannot, for the Wet is falling again outside the cabin. Inside, perfumed women distribute scented steaming towels to wipe the face clean, and the nose is overwhelmed by the freshness of the here and now, and the past which was present is obscured, nearly completely. Peter Goldsworthy Darwin, 1967-1992 by Peter Goldsworthy, Harper Collins Publishers, 1996, Reproduced with kind permission of Curtis Brown Literary Agents Question 1 continues on page 6 â€Å"5â€Å" Question 1 (continued) Text 4 † Short Story Extract Awaiting copyright Question 1 continues on page 7 â€Å" 6 â€Å" Question 1 (continued) Text 4 † Short Story Extract (continued) Awaiting copyright Question 1 continues on page 8 â€Å" 7 â€Å" In your answer you will be assessed on how well you: ? ¦ demonstrate understanding of the way perceptions of the journey are shaped in and through texts ? ¦ describe, explain and analyse the relationship between language, text and context Marks Question 1 (continued) Text one † Travel Memoir Book Cover (a) Identify one visual feature of the book cover that highlights an aspect of Katrina Blowersâ„ ¢ journey. 1 Text two † Travel Memoir Extract (b) Explain briefly how the author uses language to communicate her ideas about the journey to the reader. 2 Text three † Poem (c) What reflections does the poem offer on returning to the place where one grew up Support your answer with detail from the poem. 3 Text four † Short Story Extract (d) Analyse the language techniques used to establish the motherâ„ ¢s journey to acceptance of the stranger. 4 Texts one, two, three and four † Travel Memoir Book Cover, Travel Memoir Extract, Poem and Short Story Extract (e) In your view, which two of these texts most strongly represent the uncertainties of journeys Explain your view with reference to TWO texts. 5 End of Question 1 â€Å" 8 â€Å" Section II 15 marks Attempt Question 2 Allow about 40 minutes for this section Answer the question in a SEPARATE English Paper 1 Writing Booklet. Extra English Paper 1 Writing Booklets are available. In your answer you will be assessed on how well you: ? ¦ express understanding of the journey in the context of your studies ? ¦ organise, develop and express ideas using language appropriate to audience, purpose and context Question 2 (15 marks) You have been invited to contribute a piece of writing for ONE of the sections in this book. Journeys Contents Memoirs Speeches Stories Choose ONE of the options below for your contribution. (a) Compose a memoir entitled Elsewhereâ„ ¢. OR (b) Compose a speech entitled The Perfect Circleâ„ ¢. OR (c) Compose a story entitled The Curious Travellerâ„ ¢. â€Å" 9 â€Å" Section III 15 marks Attempt ONE question from Questions 3â€Å"5 Allow about 40 minutes for this section Answer the question in a SEPARATE English Paper 1 Writing Booklet. Extra English Paper 1 Writing Booklets are available. In your answer you will be assessed on how well you: ? ¦ demonstrate understanding of the concept of the journey in the context of your study ? ¦ analyse, explain and assess the ways the journey is represented in a variety of texts ? ¦ organise, develop and express ideas using language appropriate to audience, purpose and context Question 3 (15 marks) Focus † Physical Journeys A strong human spirit is essential for a physical journey. Is this your view Write a persuasive response referring to representations of physical journeys in your texts. In your response, refer to your prescribed text and TWO other related texts of your own choosing. The prescribed texts are: Prose Fiction â€Å" Mark Twain, The Adventures of Huckleberry Finn Drama â€Å" Michael Gow, Away Poetry â€Å" Peter Skrzynecki, Immigrant Chronicle * Immigrants at Central Station, 1951 * Feliks Skrzynecki * Crossing the Red Sea * Leaving home * Migrant hostel * A drive in the country * Post card Nonfiction â€Å" Jesse Martin, Lionheart Film â€Å" Phillip Noyce, Rabbit-Proof Fence â€Å" 10 â€Å" Question 4 (15 marks) Focus † Imaginative Journeys A strong human spirit is essential for an imaginative journey. Is this your view Write a persuasive response referring to representations of imaginative journeys in your texts. In your response, refer to your prescribed text and TWO other related texts of your own choosing. The prescribed texts are: Prose Fiction â€Å" Orson Scott Card, Enderâ„ ¢s Game Drama â€Å" William Shakespeare, The Tempest Poetry â€Å" Samuel Taylor Coleridge, Samuel Taylor Coleridge: The Complete Poems * The Rime of the Ancient Mariner (1834) * This Lime-Tree Bower My Prison * Frost at Midnight * Kubla Khan Nonfiction â€Å" Melvyn Bragg, On Giantsâ„ ¢ Shoulders Film â€Å" Robert Zemeckis, Contact Please turn over â€Å" 11 â€Å" In your answer you will be assessed on how well you: ? ¦ demonstrate understanding of the concept of the journey in the context of your study ? ¦ analyse, explain and assess the ways the journey is represented in a variety of texts ? ¦ organise, develop and express ideas using language appropriate to audience, purpose and context Question 5 (15 marks) Focus † Inner Journeys A strong human spirit is essential for an inner journey. Is this your view Write a persuasive response referring to representations of inner journeys in your texts. In your response, refer to your prescribed text and TWO other related texts of your own choosing. The prescribed texts are: Prose Fiction â€Å" J G Ballard, Empire of the Sun â€Å" Louis Nowra, Cosi Drama Poetry â€Å" Ken Watson (ed.), At the Round Earthâ„ ¢s Imagined Corners * Sujata Bhatt, The One Who Goes Away * Ivan Lalic, Of Eurydice ? * Gwyneth Lewis, Fax X * Mudrooroo, A Righteous Day * Janos Pilinszky, The French Prisoner * Vittorio Sereni, A Dream * Xuan Quynh, Worried Over the Days Past Nonfiction â€Å" Sally Morgan, My Place Film â€Å" Roberto Benigni, Life is Beautiful End of paper â€Å" 12 â€Å" ? © Board of Studies NSW 2008 English Essay Example English Essay English Essay Compare and contrast Jane Eyre to Bertha Mason Jane Eyre is a very famous novel written by Charlotte Bronte in the Victorian era. There are a lot of characters in this novel. They come from different social classes and have different personalities. The main character in this novel is Jane Eyre. She comes from a different class and finds herself fall in love with Mr. Rochester who is the husband of Bertha Mason. Jane Eyre and Bertha Mason come from different background and have very different characters. Although they are different, we find in the novel that they themselves are somehow similar. There are some common aspects between Jane and Bertha. By looking to their past, we can find that these two women are similar. In Janeâ„ ¢s childhood, she was lonely, isolated child and no one accepted her neither her family, nor her society. She was not accepted anywhere. She was rejected by her society because her lack of status and money and she was not fit with servant because her relationship with the Reeds. The same can be seen with Bertha mason. She was not accepted anywhere when she was young. She was British who was born in The West India. This alienated her from both classes as a result of being born in the middle and making her belongs to the half of both, not a whole. Next, the character who links between Jane and Bertha is Mr. Rochester. Both of them are dependent on him. Jane as a governess works under his employ. Bertha on the other hand, is Mr. Rochesterâ„ ¢s wife. Mr. Rochester loves Jane, and scorns his wife Bertha. In addition, the most common thing they share is their attitude toward man. During the novel, both Jane and Bertha were influences by male power. They refused to be subjected to men. Jane asks for a relationship based on equalities, similar hearts and souls in the eye of God. She refused to be Mr. Rochesterâ„ ¢s mistress. If she accepted to be, her attitude toward marriage and equality between man and woman will be gone. Men will have the power and the ability to make women under their control and Jane doesnâ„ ¢t want this to happen. Also, Jane told Mr. Rochester that human beings face some conditions in which they become angry, upset or happy. She told him to not have that acceptation of being happy all the time, smiling or acting as an angle. Sometimes she is happy, others she is not and this is the nature of human beings. Bertha on the other hand, refused to be subjected to male power. For example, the times that she sat fire during the novel, when she sat a fire in Mr. Roch esterâ„ ¢s room and he was saved by Jane and when she sat a fire and burned Thornfield. The fact the that Mr. Rochester was trapped by a woman and saved by another shows that women try to be involved in menâ„ ¢s world and they want to change the societyâ„ ¢s view toward women. Even though both Jane and Bertha share things in common, the differences between the two are many. Their reaction toward the things they faces, make them different from each other. On the first hand, Jane is an orphan, not that pretty, lonely and isolated child. Despite the fact that she lives with her wealthy relatives, Jane grew up in poverty. When Mrs. Reed, her aunt, locked her in the Red Room, Jane learned or became aware that it was a hard time when she gave up to her emotions. Being locked in the Red Room symbolizes the society locking Janeâ„ ¢s emotions and freedom. She cannot express her passion and feelings because women at that time, Victorian era, donâ„ ¢t have the freedom to do so. She allowed her emotions to control and guide her when she was in the Red Room. By doing that, she became another person and she lost sight of herself. This frightening experience became a turning point for Jane. She started to change and control her passions and emotions. She is stron g and self assured woman. Her belief in women rights and social equalities challenged the idea of being controlled under menâ„ ¢s power. She became an educated person. She worked at Lowood School for few years and then she worked as a governess at Thornfield. There she fell in love with Mr. Rochester who is from different social class. She is not socially equal to him and they have many differences but both of them saw themselves in each other. On the other hand, Bertha is very beautiful woman and comes from a rich family. She is the wife of Edward and the daughter of a wealthy West Indian family. She has dark hair, dark eyes and was surrounded by admirers. She met Mr. Rochester and he liked her from the first look and he married her in his youth. Both of them were young and married without knowing each other or thinking of their future. She didnâ„ ¢t marry Mr. Rochester by her own well. Both Berthaâ„ ¢s and Edwardâ„ ¢s families placed them in that situation. Bertha as a woman who lived in the Victorian time she couldnâ„ ¢t refuse but comply. She shows that women are controlled by men and they treated as inferior. Mr. Rochester, on the other hand, was pressured into this marriage by his family. After the marriage, he discovered that Bertha is immoral person. She is insane, more animal than a human, as he described her, and very passionate one. Her passion leads her t o be violence and mad person. That was the r eason why Mr. Rochester put her in the third floor. Her society rejected her and she married out of her well. All these turned her to that mad woman who is controlled by her passions. In the conclusion, Jane Eyre and Bertha Mason are two different characters who have different personalities, attitudes and reactions toward the issues they face. But in somehow in the novel both of them share things in common. .

Design market research report Essay Example | Topics and Well Written Essays - 1000 words

Design market research report - Essay Example In his early projects he used recycled bottles. He has sought to instill his products with a magic and romance that usually transcend their functions. He makes computer generated floral drawings and also develops designs for mass production. He has a work collection of glassware for Dartington crystal and also develops new products e.g. eyewear (Jennifer 2006). He has created a collection of products in different areas i.e. tableware, party and decoration items, consumables and lighting. He has also collaborated with Target which is a large retail store in the making of different products. He has made store decorations for one thousand five hundred stores, graphics for all catalogues and has also collaborated with directors of arts in television commercials. They sell their products in Target. He prefers this Target in comparison to others because it has a larger potential and scale. It is estimated that over one hundred million people shopping in Target usually come across his products especially during the Christmas festivities (Jennifer 2006). His project the Wednesday light which is used by Habitat has also enlarged his market. This is because working with Habitat has made the lights to be produced in large quantities. The production in mass quantities has also enabled him to keep the prices down. He employs modern techniques in his designs. ... He uses technology as a way of creating new methods and also to make new expressions. He likes the use of sensual material surfaces. It's the new industrial processes that make him be in a position to look at the quality again. He uses the computer to draw then sends the materials directly to the production machines to make the products. He has more preference on the process of manufacturing. Currently he has designed a new version of Wednesday night which is made of nickel plated brass instead of the former stainless steel. It is of a larger size which in turn means that a large variety of flower designs would fit. The modern version also has less punk because it is packed in a flat pack. He has also developed romantic aesthetics which depict nature. These aesthetics have vibrant colors. He makes doll chairs and other chairs which are usually covered with organdies and mouse lines and are prepared using s variation of colors and textures. He makes designs with colors which are usually inspired by nature. Marrimeko Company Marrimeko is a finish company that was established in 1951. The company is involved in the manufacturing, designing, and also markets high quality clothing, bags, and other accessories. The company designs products of vivid colors and which have large scale patterns. This has made it to increase its popularity and also increase its market level. They have bold patterns and unique styles which cut across generations. The company usually works in a different way as compared to other companies. It has processes that are not so linear and coherent. Issues are usually heavily discussed and a lot of thinking is done before any decision is made in this company. Marrimeko has a high level market. Their sales had a 50% rise within the last two years.