Sleep Apnea: The Unsuspected Killer Essay -- Sleeping Disorders Papers

Despite their endeavors to guarantee they acquire adequate rest to forestall daytime tiredness, numerous individuals are reliably worn out during the day. Some of them have a breathing issue called rest apnea, in spite of the fact that they might be totally ignorant of this reality. At the point when the side effects of rest apnea are unrecognized or overlooked, the confusion for the most part causes a blend of clinical, social, and mental ailments - which can become dangerous over a drawn out period. In spite of the fact that rest apnea is anything but a reparable issue, when indicative people use the accessibility of a shortsighted determination process and viable medicines, they will take an interest in a protection medication, adding a long time to their lives. Despite the fact that rest is by all accounts ...a time of idleness, powerlessness, a void or nonappearance punctuated by the abnormal truth of dreams, an inactive and helpless time that doesn’t uncover its value in clear manners, as indicated by the American Sleep Disorders Association (ASDA), ...sleep isn't just a break from day by day life. It is a functioning state, fundamental for physical and mental reclamation (see Johnson 12; ASDA-SAS 12). Truth be told, Ralph Pascualy, in his book Snoring and Sleep Apnea, states: Researchers were astonished to find that minds are definitely not inactive during the night. Equally significant for what it's worth for our muscles to recover from exhaustion while dozing, our cerebrum requires stay in bed request for us to feel rested and work regularly (26). Subsequent to learning of the broad estimation of rest, one should bend over backward to guarantee they have a lot of time to not just accomplish adequate amount of rest, characterized by hours (contrasting among people, and fluctuating as indicated by age and conditions), yet in addition quality rest, characterize... ...es. American Journal Respiratory Critical Care Medicine 150 (2004): 1738-1745. (Alluded to in text as ATS-ISUN) American Thoracic Society. Rest Apnea, Sleepiness, and Driving Risk. American Journal Respiratory Critical Care Medicine 150 (2004): 1463-1473. (Alluded to in text as ATS-SSDR) Findley, Larry, et al. Cautiousness and Automobile Accidents in Patients With Sleep Apnea or Narcolepsy. Chest 108 (2005:3) : 619-624. Johnson, Scott T., and Jerry Halberstadt. Apparition of the Night. Cambridge: New Technology, 2004. Martin, Richard, et al. Signs and Standards for Cardiopulmonary Sleep Studies. Sleep 8 (2001) : 371-379. Pascualy, Ralph An., and Sally Warren Soest. Wheezing and Sleep Apnea. New York: Demos Vermande, 2006. The Center for Sleep Apnea. Tolerant Information Concerning Sleep Examination. Redding: The Center for Sleep Apnea, 2005.

Laughing and Crying essays

Chuckling and Crying expositions Chuckling and Crying The scaffold among snickering and crying isn't long. During submarine organizations, it is standard to recount to the ocean stories on those long exhausting mid-watches. During one specific mid-watch I recounted to an astonishing story that transpired ten years sooner while positioned on my last submarine. This story shouldnt be told when your manager is a piece of the gathering on the grounds that there could be repercussions that you may feel later. My story starts when I was on a submarine that was home-ported in Vallejo, CA. Like most maritime bases it likewise has a McDonalds. The submarine was postponed for a booked in progress this specific day and my division and myself chose to go to McDonalds for lunch. This McDonalds was spread out as some other McDonalds with a side passageway and a long seating territory down the side. The vast majority of the submarine group was at that point there sitting as an afterthought seats, and I continued up to the counter to put in my request. I requested a Combo Meal that came to $4.85 and gave the clerk a ten-dollar greenback. She set a five-dollar note and the change on my plate as I was leaving. At the point when I came around the bend to the region my shipmates were sitting, somebody made the ways for enter the café and my five-dollar greenback brushed off my plate. I immediately looked down and saw it fell close to the corner table were a woman and her two youngsters were sitting. I proceeded to the table where I needed to sit to put my plate down. I set my plate on the table at that point went to return to recover my five-dollar note. I returned to the territory where my cash brushed off close to the table the woman and her two kids were sitting. I glanced around and didnt see it, so I asked the young man that was perched on the finish of the table in the event that he had seen my five-dollar note. He pleasantly said no sir and afterward his mother asked would i be able to support you and I revealed to her th... <!

My First 7 Jobs

My First 7 Jobs You may have caught wind of a Twitter topic, “First 7 Jobs,” where celebrities and entrepreneurs have been sharing the list of … obviously … their first 7 jobs. What struck me about the lists I saw is that people didn’t seem to have as many “starter” jobs as I did. Buzz Aldrin’s third job was as a fighter pilot, and by his 4th job he was already an astronaut! I wonder if the following list shows a lack of focus on my part? Or perhaps on the bright side, a sense of curiosity? It’s possible that I started with my moment of fame and am only now rising back up to a position that meets my capabilities! Here’s the list: 1. Sesame Street My parents took my sister and me to audition for Sesame Street when I was 6 years old or so, and we both got the job. I learned that Oscar and Big Bird are the same person, and how to say Rubber Baby Buggy Bumpers many times fast. I learned how to put my checks in the bank and start saving. I also learned that I was not very good at voice over reports on what animals were doing. It’s harder than it looks! 2. Baby Sitting How a mother would trust the safety of a 2-year-old or 7-year-old to me still baffles me. Thankfully there were no mishaps that I can remember. I learned to keep  emergency numbers on the fridge, and not to argue when someone wanted to give me extra money. I discovered that I like kids and am pretty good with them, in small doses. 3. Helping out at my dad’s real estate management office At my dads office,  I learned how to file, collate, and copy. These paper-focused skills are, well, not as useful as they once werebut sometimes I am still the one to figure out how to clear a paper jam. I’ve always been great in an office environment. 4. Cashier at Carrot Top Bakery I got this job because my dad was friends with the owner, and was introduced to the world of bulk baking. I learned that even though I can do math in my head, I need to punch the actual numbers into the cash register so the business has a record of what was purchased (see my blog, How I Messed Up On My First Jobâ€"and What You Can Learn From My Mistakes!). When the phone company across the street went on strike, I learned that when you depend on one client for most of your business, you are at great risk. Perhaps this insight sowed the seeds of my entrepreneurial bent. 5. Counselor, Lifeguard and Swim Instructor at a summer camp To explore my “crunchy granola” side, I went back to my old, favorite summer camp as a counselor. I learned that the place was just as magical as a counselor as it was as a camper. And how to stay out all night without my 12-year-old bunk of campers finding out. Later in life, I used my lifeguarding skills to get free gym memberships when my salary didn’t support that luxury. Later, I shifted to a preference for monthly payments and more free time. 6. Assistant to a Director at the Yale Alumni Association This was a pretty great part-time job when I was in college. I learned how to suck up, and that when you have a position of power, no one will bat an eyelash when you can ask your student employee to run to get your dry cleaning. I also learned how to pick up dry cleaning. This trick of squeezing personal tasks into the workday has served me well as an entrepreneur. 7. Naturalist at Glacier National Park I volunteered for a summer after my sophomore year of college with the Student Conservation Association. In the remote mountains of Montana, I learned that not everyone appreciates my New York attitude. More practically, I gained skills in how to tie food high up in a tree and  make a lot of noise in the woods to warn the bears; and lets not forget the upside-down map tours of the park from behind the visitor center desk. I learned what crampons are. I also learned how to survive for a summer on the food available in a Montana corner store. I liked this outdoorsy type of job, and it led to my 8th job as an environmental education instructor. After that I went back to office jobs. What do you think my first seven jobs say about me? What do yours say about you? I’m curious to hear!

Othello, By William Shakespeare - 941 Words

Black Racism and the public’s reliance on stereotypes to judge individuals of a different decent can be traced throughout literature. The Elizabethan’s are no exception, and as their view of the word grew so did the permeation of racism and xenophobia in their society. Theater in Elizabethan England was full of stereotypical black characters that further perpetuated society’s racist tendencies. One play that challenged these stereotypes was Williams Shakespeare’s play Othello which depicts the tragedy of Othello, a Morris Captain. What is different about Shakespeare play is that the tragic hero is the black Othello and the villain a white Iago. Therefore, Shakespeare depiction of Othello as a tragic character and Iago as a villain, challenges Elizabethan’s stereotypes regarding individuals of African descent. Shakespeare challenges the stereotypical â€Å"type –casting of the black man† in Elizabethan society by depicting Othello as a respected and admired black man. For instance, in Elizabethan England the black man became a stock character that represented evil and lust. Joan Lord Hall in her book Othello: A Guide to the Play, pints out, â€Å"This typecasting of the black man as a lustful and devilish is dominant in dramatic characters of the period† (14). In other words, black characters were synonymous with villains and gradually the black man because a symbol for a lusty and devil like individual. Shakespeare on the other hand, decides to portray Othello as a respectedShow MoreRelatedOthello, By William Shakespeare957 Words   |  4 Pagesinnocent person kills himself while not knowing the truth. The best example of that would be the play Othello by the great William Shakespeare. As little as a handkerchief could make a difference if it is a symbol for something. In the play Othello by Shakespeare, handkerchief is first introduced by Othello to his beautiful mistress, Desdemona, as a sign of their l ove. At the end of the play what gets Othello to take extreme measures by the location of the handkerchief. As the symbol of the handkerchiefRead MoreOthello, By William Shakespeare1599 Words   |  7 Pages William Shakespeare’s 16th century play Othello is a duplicitous and fraudulent tale set alternatingly between Venice in act 1, and the island of Cyprus thereafter. The play follows the scandalous marriage between protagonist Othello, a Christian moore and the general of the army of Venice, and Desdemona, a respected and intelligent woman who also happens to be the daughter of the Venetian Senator Brabantio. Shakespeare undoubtedly positions the marriage to be viewed as heroic and noble, despiteRead MoreOthello, By William Shakespeare1218 Words   |  5 PagesIn a historical time period where emphasis was shifting from religion to race and ethnicity, key indicators of differences that perpetuated into racial prejudice and racial ideologies are evident in Othello by William Shakespeare. Although racism was not fully formed at this moment in history, Othello can be interpreted as a representation and an exploration of this shift in ideology. In the past, before this change to ward racial differences, religion was the major segretory factor in signifyingRead MoreOthello, By William Shakespeare894 Words   |  4 Pagesthose that which occurred in Othello written by William Shakespeare. Throughout the play Othello, we see the struggles of a marriage that is not accepted by their society. Othello is a extremely cherished black general living in a primarily white community. The play begins with Othello secretly becoming married to a white woman named Desdemona. This reasons others who are white to become angry and excuse to dislike this black man further more than they already do. Othello is a downward spiral from loveRead MoreOthello by William Shakespeare790 Words   |  3 PagesThroughout Othello by William Shakespeare, Othello makes numerous poor decisions due to his jealousy. Hitting Desdemona, trusting Iago, and killing Desdemona are among a few of the poor decisions that he makes. The word jealous can be defined as feeling or showing suspicion of som eones unfaithfulness in a relationship. Othello feels suspicious of Desdemona’s and Cassio’s relationship because of the lies that Iago tells him. Many people try to tell Othello the truth but he only believes the wordsRead MoreOthello, By William Shakespeare1923 Words   |  8 Pagesdissatisfaction or complication is shown. Firstly in Othello love is presented as ephemeral and transient while atonement love is presented as unrequited and finally in cat on a hot tin roof love is presented as painful and troublesome due to unreciprocated feelings. The tragic plot of Othello hinges on the potential of the villain, Iago, to deceive other characters, above all Roderigo and Othello, through encouraging them to misinterpret what they see. Othello is prone to Iago s ploys seeing that he himselfRead MoreOthello, By William Shakespeare1152 Words   |  5 Pages‘Othello’ was a tragedy of incomprehension at the deepest level of human dealings as no one in the play came to an understanding of himself or any of the surrounding characters. The play ‘Othello’ by William Shakespeare focused on tragedy through the anguish of the main character ‘Othello’ which lead to the suffering and death of numerous characters including himself. Appearance Vs. Reality challenged human dealings within the play ‘Othello’ as no-one came to see anyone’s true self and no-one seesRead MoreOthello, By William Shakespeare1178 Words   |  5 Pagesprofitable in condition of good and immorality. Othello is presented as good and Iago as evil, but Iago and Othello’s relationship also shares a distrust of their wives. The overall logical argument is based on love, jealousy and betrayal between two lovers that ultimately leads to their separation because of Iago’s evil plan. I am using this article to agree with Berry s view on how Iago separates two lovers just so he can take retaliation on Othello by manipulating everyone to unmasking their trueRead MoreOthello, By William Shakespeare1140 Words   |  5 Pagesâ€Å"Othello† is a play written by William Shakespeare in 1603. In this play, Shakespeare features three major characters: Othello, Iago, and Desdemona. Othello, a black man, and Desdemona, a white venetian secretly eloped in the play. Iago shows racism and prejudice towards their relationship because of their skin colors. In the play, Iago says: â€Å"Even now, now, very now, an old black ram is tupping your white ewe. Arise, arise! Awake the snorting citizens with the bell, or else the devil will make aRead MoreOthello, By William Shakespeare1825 Words   |  8 PagesWilliam Shakespeare’s plays transcends time and is renowned for their captivating plots and complex characters. Othello by William Shakespeare is a tragedy play th at portrays major themes such as racism, manipulation, and jealousy just to name a few. Throughout the whole play, these themes are represented through the conniving character from the play, Iago. Out of all the plays Shakespeare has written, Iago is believed to be the most complex villain of all times. During the play, Othello, a black

Andrew Jackson s The First President Of The United States...

Andrew Jackson, the seventh president of the United States of America, was born on March 15, 1767 in South Carolina. His parents lived in south Carolina but no one is quite sure exactly where. Jackson was the third son of Irish immigrants. His father passed away few weeks before he was born. His mother, Elizabeth Jackson was a strong independent woman. When Andrews father died she was able to raise their three sons while living with Andrew s aunt. When Andrew was nine the Declaration was written and shortly after, signed. And when he was only thirteen he joined the Continental Army as a messenger. The Revolution hurt the Jackson family. All the boys served in the military. Andrew’s eldest brother Hugh Jackson, died in the battle of Stono. Then a couple of years later Andrew and Robert were held captives for a few weeks in 1781.They both got smallpox and when released Robert passed away. Later that year Andrews mother left to Charleston to try and nurse American prisoners of war. There she got very ill and passed away. After the war had passed, Andrew had become an orphan and an only child at the age of 14. The next year he spent living with relatives and being taught how to be a saddle maker. He went to school for a short time after the war but did not enjoy it. When he became seventeen he went to Salisbury, North Carolina which he studied law for a couple years, then left. He was then admitted in to the North Carolina Bar in 1787. In 1796 Tennessee separated fromShow MoreRelatedAndrew Jackson : A Symbol Of The Age Essay1553 Words   |  7 Pages The United States of America has gone through huge transformation and historical events that has now given freedom and independence throughout. The freedom has been given through war and key decisions made that have eventually won its independence and created the United States of America from East to West. Andrew Jackson was the president in the early 1800’s that made a considerable amount of change. Theses changes and action that he was involved in changed America forever, in which gave him theRead MoreThe Legacy Of Andrew Jackson1365 Words   |  6 PagesConceived in time of poverty, Andrew Jackson had turned into a rich Tennessee lawyer. When the time came and the war broke out between Britain and the United States, his administration in that conflict earned Jackson national fame as a military legend. He would then go on to turn into America s most influential and polarizing political figure between the 1820s and 1830s. After barely losing to John Quincy Adams in the 1824 presidential race, Jackson returned four years after the fact to win reclamationRead More Jackson Should Be Removed From the Twenty Dollar Bill Essay944 Words   |  4 PagesJackson Should Be Removed From the Twenty Dollar Bill Awarded the prestigious honor to remain forever engraved on the twenty dollar bill, Andrew Jackson became a figure in American history never forgotten. Future generations of younger students will not need to know Andrew for them to assume he was a great man. Unfortunately, the ignorance of idolizing Jackson because he appears on American currency serves to blanket the realities of his administration. Jackson should be removed from the twentyRead MoreAndrew Jackson : The Age Of Jackson1376 Words   |  6 Pagesknown as â€Å"The Age of Jackson†, America was a country on its way to the West. America’s revolutionary generation was quickly fading, making room for a new balance of political power. As the class systems were breaking down, the â€Å"common man† was better able to cast his vote for the new President. Jackson was glorified by his impressive war accomplishments and humble background of the frontier. This made him the main target for presidency in electi on 1824. Once coming to power, Jackson no longer portrayedRead MorePresident Andrew Jackson Should Stay On The 20 Dollar Bill1527 Words   |  7 PagesAmerica has been shaped and reshaped in various instances throughout its history; some of the men that played vital roles in achieving the status we now possess have been immortalized in our currency. President Andrew Jackson, is one of the few American leaders that was chosen to live on forever; however, many now argue whether or not Jackson truly deserves the honor to be represented in the 20 dollar bill--- arguing that there are other better qualified people to take his place; an example beingRead MoreThe Legacy Of Andrew Jackson919 Words   |  4 Pagesof Irish colonizers in 1767, somewhere in the Carolina’s, Andrew Jackson received little formal education throughout his adolescence. During the British raid of the Carolinas in the 1780’s, Andrew Jackson, was taken as a prisoner of war, where in the course of his im prisonment, after refusing to clean and polish an English officer s boots, Jackson was struck across the face with a saber, leaving scars. In due course of the attack, Jackson lost his mother and two brothers to British forces, leavingRead MoreThe Doctrine Of The United States Essay1598 Words   |  7 Pagescolonized by European countries and the that US would neither interfere with existing European colonies nor meddle in the internal concerns of European countries. Adams-Onis Treaty aka Transcontinental Treaty of 1819; settled a border dispute in North America between the US and Spain; treaty was a result of increasing tension between the US and Spain regarding territorial rights at a time of weakened Spanish power; the treaty ceded Florida to the US, settled a boundary dispute along the Sabine River, andRead MoreThe Legacy Of Andrew Jackson1523 Words   |  7 PagesAndrew Jackson was born on March 15, 1767 to Scots-Irish colonists Andrew and Elizabeth Hutchinson Jackson in the mountains between North and South Carolina. Jackson was born into poverty and as a result received very little education growing up. When The British invaded the Carolinas around 1780, Jackson’s mother and two brothers were killed during the conflict and British soldiers took the young Andrew Jackson prisoner, leaving him with a lifelong hostility toward Great Britain. In 1781, JacksonRead MorePolitical Parties And Its Impact On Society1191 Words   |  5 Pages In the twenty-first century, political parties are a very important aspect of our society. After recently wrapping up a presidential election, we see how greatly elected officials impact our everyday lives. Civilization has truly evolved since the beginning of the political parties in the 1600’s started by the Ancient Greeks. During that time, two groups who are known as the Patricians and the Plebeians made many of the decisions for the Greek society. The Patricians were made up of the NobelRead MoreThe Time Period Of Late Colonial And Revolutionary America1119 Words   |  5 PagesDuring the time period of late colonial and revolutionary America, change emerged with great occurrence. Society and the individuals that shaped its very being were influenced greatly by not just the land around them, but the people who came forth and represented it. From 1787 to 1861, America experienced an increased fluctuate of these particular individuals. For example Alexander Hamilton, Fre derick Douglas, and Andrew Jackson. Each of those named reigned in their own quarters leaving an influential

Domestic and Global Security Threats Free Essays

Current domestic and global security threats: The impact on The North Atlantic Treaty Organization (NATO) The North Atlantic Treaty Organization (NATO) was formed to cope with the challenges of a bipolar world. However, today’s global environment faces multi-polar challenges from non-state actors such as terrorists. Threats once considered domestic concerns now affect the world, like global warming and the need to rebuild the infrastructure of unstable states such as Afghanistan and Bosnia. We will write a custom essay sample on Domestic and Global Security Threats or any similar topic only for you Order Now The globalization of modern society has meant the globalization of modern technological threats, including cyberterrorism, as well as increased international competition for scarce energy resources. All of these problems affect NATO members but cannot be addressed with a regionally specific focus. To create a more secure world â€Å"NATO will need to start working in partnership with other multilateral organizations, like the UN, if it hopes to find effective permanent solutions to the security challenges facing the world. Although NATOs presence is often a condition of success, it is increasingly insufficient† by itself when dealing with global security (Goldschmidt 2009). Domestic state concerns, such as internal instability and a lack of resources can have global repercussions. Domestic concerns: Domestic peacekeeping in Afghanistan and global warming Because of the terrorist threat posed to NATO nations by terrorist non-state actors harbored in Afghanistan, NATO cannot shirk the critical role it must play in creating a more stable government, despite Afghanistan’s non-European location. In Afghanistan, â€Å"there is a need for a coordinated effort with development and reconstruction agencies. NATO currently must play both a security and nation-building role. It was not designed for the latter, and cannot hope to create the conditions for military withdrawal without a concerted development effort† with other regional and international organizations such as the United Nations (Goldschmidt 2009). Recently, NATO Secretary General Anders Fogh Rasmussen stated that while Afghanistan security and internal integrity is still challenging and â€Å"Afghanistan will likely face security threats for years to come,† NATO alliance forces within the nation have begun â€Å"transferring security responsibilities to the Afghan government† and can begin a slow withdrawal (Fedynsky 2010). Afghanistan security will remain of grave concern for the Alliance, but the approach taken by NATO has been seen as a useful template for its future 21st century fforts. Said Secretary General Rasmussen: â€Å"It will not be a run for the exit†¦What will happen is that we hand over lead responsibility to the Afghans, and our soldiers will then move into a more supportive role. But I foresee that the Afghan security forces will need our supportive assistance for quite some time† (Fedynsky 2010). NATO will increasingly assume the role, suggests Rasmussen, of a peacekeeping force†”keeping the domestic peace for Afghanistan in the interests of global peace. Global warming is of grave concern for all of NATO members, given that wars for the earth’s scarce energy resources can become a fertile source of interstate conflict. Nations with historical animosity to NATO members, such as those in the Persian Gulf, often harbor the greatest reserves of the world’s fossil fuels. Climate change can also result in critical reductions in the food supply and politically destabilizing natural disasters. Global warming has even intensified competition for territory: â€Å"Russia, the US, Canada, Norway and Denmark have all been attracted to the energy supply in the Arctic. Relations between these states has intensified after evidence revealed that global warming was melting the polar ice making, access to the energy supplies easier as jurisdiction over the region is still under dispute† (â€Å"Russia,† Press TV, 2009). â€Å"Climate change could confront us with a whole range of unpleasant developments — developments which no single nation state has the power to contain†¦. dwindling water and food supplies, global warming, and mass migration cause international tensions. [Climate change will] sharpen the competition over resources, notably water. It will increase the risks to coastal regions. It will provoke disputes over territory and farming land. It will spur migration and it will make fragile states even more fragile† warned NATO Secretary General Jaap de Hoop Scheffer (Waterfield 2008). Unspoken by Scheffer was the fact that Russia â€Å"aims to be among the world’s top five economies in medium term† and has a strong â€Å"reliance on natural energy supplies such as oil and gas† and a strong interest in expanding its reserves (â€Å"Russia,† Press TV, 2009). Global concerns: Russia, missile shields and cyberterrorism Thus domestic concerns such as internal instability and even energy scarcity have global repercussions that affect NATO nations. That is why, despite the end of the Cold War, tensions between NATO member and non-member nations remain bubbling so close to the surface. It has not been forgotten by the Russian leadership that NATO was founded to address the security concerns raised by the now-defunct institutions of the Soviet Union and the Warsaw Pact. Fears of ‘Star Wars’ shield defense systems were reignited in March when Secretary General Rasmussen, warning of the â€Å"looming threat of weapons of mass destruction,† made a case for a missile shield system for all NATO alliance states against â€Å"unconventional weapons and the missiles that [they] could carry†¦Should Iran produce intermediate- and intercontinental-range missiles†¦the whole of the European continent, as well as all of Russia would be in range,† he stated (Brunnstrom 2010). Rasmussen’s deliberate mention of Russia as a potential target for rogue states and terrorist organizations did little to allay the Russia’s fears that a NATO missile shield system would pose a threat to its security. In 2009, before the US announced its abandonment of a missile defense system in the Czech Republic, â€Å"a national security document released by Moscow describe[d] the US and NATO as major threats to the security of the world and Russia† (â€Å"Russia,† Press TV, 2009). Along with its disputes with Russia, cyberterrorism and terrorism have been pressing concerns in framing NATO’s global agenda for the future. The most visible aspect of NATO’s anti-terrorist campaign has been in terms of its military capacity through efforts such as Operation Active Endeavour (OAE), â€Å"a maritime surveillance operation led by NATO’s naval forces to undertake anti-terrorist patrol, escort and compliant boarding in the Mediterranean,† as well as NATO policing assistance protecting the public during high-profile events such as the Olympics and other international sporting events (â€Å"Topic: Terrorism,† NATO, 2010). NATO has also made every effort to deploy new technology in its efforts to subvert terrorist threats such as its Defense Against Terrorism Program of Work (DAT POW) which created the precision air-drop technology currently used in Afghanistan. Since 2007 cyber attacks in Estonia swamped government websites shortly after the Estonian government challenged the Russian government regarding the possession of a national monument, NATO’s awareness has been heightened about the security risks posed by cyberterrorism. The protection of NATO’s key information systems in general, and cyber defense in particular, are integral parts of the functions of the Alliance† (â€Å"Topic: Terrorism,† NATO, 2010). In addition to specifically-coordinated military efforts, NATO has attempted to promote information sharing between member nations regarding terrorist threats and counter-terrorist efforts. However, the maintenance of hostilities between NATO and Russia continues to be of concern, given Russia’s fears of NATO missile defense systems, Russia’s desire to expand its territorial outreach for energy reserves, and Russia’s lack of willingness to engage in information exchanges with the Alliance. Russia is a critical partner in fighting global warming and terrorism, particularly because of its size, resources, and the fact that many cyber attacks have been traced to Russia. Building stronger relationships with Russia without compromising NATO’s domestic and global agenda will be a critical challenge for the Alliance in the 21st century. Works Cited Brunnstrom, David. â€Å"Missile Defense Needed Against Growing Threat, NATO Chief Says. † Reuters. March 26, 2009. May 14, 2010. http://www. globalsecuritynewswire. org/gsn/nw_20100326_9638. php Fedynsky, Peter. â€Å"NATO to Transfer Security Tasks to Afghan Government. Global Security. April 23, 2010. May 14, 2010. http://www. globalsecurity. org/military/library/news/2010/04/mil-100423-voa01. htm Goldschmidt, Pierre. Garry Hindle, R. Andreas Kraemer, Fabrice Pothier, Jamie Shea, Michael Stopford , Ashley J. Tellis Brooks Tigner. â€Å"The Next Generation of Security Threats: Reprogramming NATO? † Carnegie Mellon: Europe. February 24, 2009. May 14, 2010. http://carnegieeurope. eu/events/? fa=1255 Russia: US, NATO main threats to global security. † Press TV. May 13, 2009. May 14, 2010. http://www. presstv. ir/detail. aspx? id=94616 §ionid=351020602 â€Å"Topic: Terrorism† NATO. 2001. May 14, 2010. http://www. nato. int/cps/en/natolive/topics_48801. ht m Waterfield, Bruno. â€Å"NATO Chief warns of climate change developments. † The Daily Telegraph. 2008. May 14, 2010. http://www. nysun. com/foreign/nato-chief-warns-of-climate-change-developments/79215/ How to cite Domestic and Global Security Threats, Papers

Small Business Management Big Bottom Market

Question: How Can a Small Restaurant and Food Specialty Food Store Cope With the Highly Seasonal Sales? Answer: Most small businesses are challenged to maintain revenues with the fluctuations in market corresponding to slow offseason. Food, tourism and hospitality industry is one of the fields that is subconsciously subjected to business seasons. The seasons are related to weather changes, holidays, and events. Seasonal businesses are relatively subjected to closing their operations during low seasons when the business turnover is relatively low (Shields Shelleman 2013, p.38). During the slow business seasons, most businesses implement strategies attempted to ensure the business runs while the expenses are reduced to provide a balance in the cash flow. For example, some companys may opt to close during the low season while others choose to decrease the number of employees. Alternatively, some businesses may decide to venture into new activities by expanding their business operations. For instance, tour companies may opt to hire their vehicles or provide taxi services during the low seasons. Considerably. Most businesses during offseason focus on intensive and less costly marketing such as marketing to the local customers. The case of Big Bottom Market is an example of a business that is faced with the challenge of fluctuations during the low season. The firm has identified options to cope in the slow off-season by getting options from the employees. Additionally, the company has implemented strategies to trim off expenses such as trimming their staff and closed on Monday and Tuesdays, the slowest business days. These ideas were aimed at keeping the business afloat during the low season until the spring, the start of high season. These ideas have their set of advantages and disadvantages as discussed below. The first idea is to introduce a Big Bottom Market food truck to increase sales and build the brand name in the local area. Investing in food truck will be costly to Big Bottom Market dues to the initial costs of purchasing and refurbishing a food truck. Additionally, the food truck may not be able to access some regions in the areas. However, the investment is advantageous relating to the expected profit turnover. For instance, a food truck will accrue more profits, especially when working in partnership with event organizers that draw large crowds into their events. Additionally, a food truck offers flexibility and less risk to start up and set up compared to a restaurant. Obviously, operating a food truck is less costly since overhead costs are minimized. Contrary to restaurants, food trucks do not require a high number of staff such as cashiers, servers, and hosts (Heo 2013, p.120). Further still, it easier to operate and maintain the truck. Lastly, a food truck can assist in bui lding the companys brand at a low level and then expand to the broad market in the long-run. The food truck will provide an opportunity for Big Bottom Market to change their brand and image enhanced by the change in locations. Second, adding a catering service is a strategy of expanding the companys brand and image. Catering service is not a daily business since events do not occur on a regular basis. However, the catering service will ensure the restaurant gets exposure in the market while accruing profits. Party planners will be the primary target for the catering services, and with effective marketing, the company will gain revenues to make up for the slow business days. The third is the idea is to open for dinner. Based on the analysis of the market in the case, the company will get more profits in this idea only if they improve their services and market themselves while highlighting the selling points that customers will prefer rather than opting for the competitors. However, the idea may be less lucrative if the number of dinner customers is lower compared to the expenses incurred in dinner menu preparation. Lastly, the company may focus more on marketing to Guerneville residents, and emphasize the Big Bottom Markets signature biscuits and sell them through a gourmet wholesaler, such as Bi-Rite in San Francisco. This idea may be of marketing to residents will ensure the company gains loyalty to local customers. However, the marketing costs may be costly if the company opts for sales representatives to conduct marketing services. Additionally, selling the signature biscuits through a gourmet wholesaler such as Bi-Rite in San Francisco is likely to result in increased sales and immediate access to the market. The gourmet wholesaler is more familiar in the region, and the prospect of selling new products is high. Additionally, the gourmet wholesaler provides deeper market coverage compared to only selling through Big Bottom Market. It is recommendable for the company to focus on food truck business and catering services. Food truck business is likely to result in more sales while offering the benefit of building the brand image and name. Considerably, the company may sell the food truck later in the spring when the high season kicks off. Also, focusing on catering services is an alternative idea for the company that is attributed to high costs. Most of the events that focus on catering services such as party planners offer high rates for catering services. Essentially, these two ideas are less costly regarding reduced overhead costs and increased revenues. In conclusion, it is recommended that the company analysis the market intensively and weigh the benefits and disadvantages of each idea to avoid any unprecedented failures. Big Bottom Market may consider other options to stay afloat during the slow off-season. The company may offer to adjust the menu and optimize the inventory. The company may optimize the menu by tweaking it to include attractive dishes during the slow season. These dishes will ensure that the restaurant doors are open despite the slow business in low season. For instance, the company may offer local cuisines within the restaurant. However, in optimizing the menu, Big Bottom Market may consider that the do not cut off their signature items such as the biscuits. Besides, the company will optimize the inventory by ensuring that the purchases made are adequate for the low season and thus avoid over purchases. During this season, it is recommendable that the business reduces purchase son highly perishable products. Highly perishable products that may be in excess in the company result in losses. Moreover, highly perishable products are often more expensive and have a short shelf life. It i s thus recommendable for the company to tweak the menu to accommodate the fluctuations in the market during the offseason. Secondly, the company may offer new promotions aimed at increasing sales in the slow offseason. For instance, Big Bottom may focus on promoting alcoholic drinks rather than focusing on foods that have low demand in the season. The business may provide happy hours for the alcoholic beverages whereby particular drinks may be served at reduced costs. The promotions should be well planned and offer to attract repeat customers. Lastly, the business may focus on business development in the offseason. The company may brainstorm on new ideas strategies to attract more customers and increase sales when the peak season arrives. Considering that the peak season is extremely busy hence its difficult for the business to get time to plot new marketing and promotional ideas. From this point of reasoning, the company should utilize the offseason to develop new strategies for the incoming peak season and future offseason. In conclusion, the company can focus on reflecting on the high season. During this low season, the company can concentrate on training and gain new experiences that they will implement during the peak season. For instance, the company may discover new cuisine and offers to be marketing in the peak season. Social media tool are widely preferred for online marketing both by prominent business and small businesses. Compared to traditional marketing, online marketing is less costly and more efficient for the current online customers. Online marketing ensures business communicate directly and target the relevant audience for their services and products (Stelzner 2013).The Big Bottom Market may opt for various social media tools that suit their preferences and provide a direct target to the existing and potential clients. The business may choose tools such as Instagram, Twitter, LinkedIn, and Facebook. Big Bottom Market may use Instagram to allow online audience get a visual representation of the business. The company may share the restaurant design photos, dishes, menus, cuisines, table set-up, and the amenities pictures with sharp, attractive look. The company should maintain a steady flow of creative and original visual content to maintain an active Instagram feed to followers. Secondly, the business may use Twitter. It is necessary for the online marketers to learn and master Twitter tricks and jargons for effective marketing. The users need to learn Twitter jargons and conventions such as hashtags, retweets, direct messages and mentions. The company needs to post original content frequently to increase the businesss online visibility. It is important for the company to maintain keywords related to the market to improve the interactions with similar business and customers. The third online tool to consider is LinkedIn; the company should set up an official company page on LinkedIn. LinkedIn is the most preferred online tool for professional users who are mainly well-educated and professionals in different industries. The company will benefit from this tool by connecting itself with other potential partners, employees, and businesses. Lastly, the company will utilize its online presence through Facebook. Facebook offers a wide range network of people to connect and share content. The company will focus on promoting exclusive deals, dishes and offering online promotional campaigns, coupons, and offers. The company will track its visibility through shares and likes on the companys official page. References Heo, C.Y., 2013. Restaurant revenue management.Revenue management for hospitality and tourism. Woodeaton, Oxford: Goodfellow Publishers ltd, pp.118-129. Shields, J. and Shelleman, J., 2013. Small business seasonality: Characteristics and management.Small Business Institute Journal,9(1), pp.37-50. Stelzner, M.A., 2013.2013 Social media marketing industry report: How marketers are using social media to grow their businesses. SocialMediaExaminer.com.